Heather Skow + Co.
Real estate brokerage branding
Overview
Background
New real estate brokerage serving the Boise, ID area. atomicvibe tasked with business naming, tagline development, and branding.
Tone
Sophisticated and classy with a modern slant, without being ostentatious or stuffy. Charming, approachable, and genuine. Slightly more feminine than masculine.
Target Audience
Mature, affluent professionals (40+), college educated, and mostly female, as the wives often assume home buying/selling/design responsibilities.
Client's signature
To infuse this brand with a warm, comforting, and authentic personality, the main logotype is crafted to look like a genuine signature, and is loosely based on the unique inflections of the client's own handwriting.
Logo development process and branding preview
Music: “Rebirth” by A Forest Mighty Black
All rights reserved.
Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Sketches
Logo system
Details
Applications
Cutting room floor
What do you think?
atomicvibe would love to know your thoughts on this project!