Branding isn’t just about pretty pictures.
It’s about engaging narratives and meaningful design in symbiosis.

It’s science.

And it’s what we do best.

The fusion of art
and science.

We don’t just design brands. We engineer them.

By fusing sharp storytelling, strategic thinking, and bold design, we help brands resonate, differentiate, and endure. Our process is equal parts microscope and telescope: meticulous in the details, expansive in the vision. The result? Cohesive brand systems that inspire, engage, and drive growth.

Our work spans real estate, finance, technology, sports, food & beverage, nonprofits, education, science, and public health — always with one goal in mind: connecting brands with the right audiences in the right way.

The catalyst behind atomicvibe design lab.

Jon Stapp is the Founder & Creative Director of atomicvibe design lab. An award-winning brand strategist and designer, he has more than two decades of experience shaping bold, story-driven identities, and has worked with startups, Fortune 500s, and industry leaders such as Freddie Mac, Four Seasons, Volkswagen, Inspirato, and numerous HHS agencies and offices: NIH, NHLBI, CDC, HRSA, and SAMHSA.

He’s obsessed with the chemistry of great branding; how words and visuals combine to spark emotion, build trust, and inspire action. When he’s not dissecting brand DNA, you’ll find him writing witty critiques on Brand New, speaking at creative conferences, or chasing the elusive balance between curiosity and clarity.

Our services.

Brand consulting

brand strategy

Visual identity

Logo design

Naming & tagline development

Copywriting

campaign development

UX/UI design

Web design

Illustration

Packaging

Motion design

Our recognition.

ADDY Awards

Brand New

Brands of the World Awards

Computer Arts Magazine

Design and Design Book of the Year

Design: Logo

Educational Advertising Awards

Education Digital Marketing Awards

I Heart Logos

Letterhead + Logo Design 12

LogoLounge

Logonest 02

Logopond v1

Paragon Awards

Rockport Publishers

Typism Book two

UCDA Creative Summit Keynote

UCDA Design Awards

Our partnerships.

Client logo: Delta College
Client logo: Ninth Edge
Client logo: HRiA
Client logo: The Universities at Shady Grove
Client logo: Massachusetts Department of Public Health
Client logo: Massachusetts Department of Public Health Bureau of Substance Addiction Services
Client logo: Freddie Mac
Client logo: Vermont Department of Health
Client logo: Keller Williams
Client logo: Illinois Department of Public Health
Client logo: Illinois Department of Human Services
Client logo: Anne Arundel County Public Schools
Client logo: Softspot
Client logo: Massachusetts Commonwealth
Client logo: Oregon Health Authority

Our formula for success.

Behind every strong brand is a precise chemistry of story, strategy, and design. Here’s how we mix the elements to spark something radiant.

Phase 01

Data collection

We gather intelligence, align objectives, and calibrate everyone from the start. Through questionnaires, stakeholder interviews, and collaborative discussions, we uncover the insights that matter most — the foundation of a strategic, informed brand process.

  • This phase includes:

    • Client Questionnaire

    • Creative Brief

    • Any subsequent client
      communication and materials

    • Stakeholder interviews

Phase 02

Research & discovery

With data in hand, we dig deeper. By analyzing competitors and mapping opportunities for differentiation, we surface the white space where your brand can not only stand out but stand for something.

  • This phase includes:

    • Researching client’s offerings, marketplace presence, industry, audience, and competitors to uncover unique openings

    • Surveys

    • Mood boards

Phase 03

Synthesis

Insights become direction. We refine concepts, shape messaging, and craft narratives that align with your positioning, while design exploration brings form and personality to the brand. Strategy and creativity converge to build an identity with purpose.

  • This phase includes:

    Writing

    • Strategic brand building copywriting to define Brand Idea, Consumer Insight, Brand Pillars, Brand Promise (USP), Brand Personality, Brand Voice & Tone, Brand Positioning, Mission, Tagline

    • Naming

    • Copywriting for sample applications

    • Messaging & tagline development

    Design

    • Sketching

    • Logo system

    • Visual identity: colors, typography, graphic elements, icons, illustrations, patterns, etc.

    • Photographic style

    • Animations (if applicable)

    • Sample application mockups

    • Client presentation showcasing how strategy, storytelling, and visuals align seamlessly across key marketing and communication touchpoints

Phase 04

Deployment & activation

We don’t just hand over a toolkit. We guide the rollout to ensure your brand launches with impact and consistency across every touchpoint. From guidelines to campaigns and beyond, we stay engaged to help your brand resonate.

  • This phase includes:

    • Preparing all final branding assets

    • Brand guidelines

    • Rollout of launch materials such as website, social posts, digital ads, OOH ads, signage & wayfinding, merch, packaging, other marketing & communication materials

Don’t just take our word for it. See what our clients have to say.

  • Jon and atomicvibe design lab quickly understood who we are and what we were trying to accomplish with this project. The mascot logo system, color palettes, fonts, graphic elements, brand and mascot character voice and personality, messaging, and asset applications fit us perfectly. Jon is an immensely talented illustrator, communicator, and graphic strategist. We couldn't be happier with our experience with atomicvibe.

    Leanne Govitz,
    Director of Marketing and Media Relations, Delta College

  • Jon is an amazing creative and strategist. He pours his heart and soul into the brands he works on. He just gets it.

    JP Vasquez,
    Founder, CEO, Scale

  • Working with atomicvibe design lab and Jon Stapp was a great experience for Ninth Edge. From the very beginning, Jon took the time to deeply understand our vision, values, and the unique positioning of our business. The brand identity he created not only captured who we are but elevated how we present ourselves to the world. Beyond the initial design, Jon and his team provided exceptional support, helping us develop additional materials that maintained consistency and impact. Their creativity, strategic thinking, and attention to detail were evident in every aspect of the work. We couldn’t be happier with the results and highly recommend atomicvibe to anyone looking for top-tier branding expertise.

    Kyle Courtaway,
    Partner, Ninth Edge Inc.

  • We've worked with Jon on a variety of brand, campaign, and website projects over several years. Jon works with great intention, thinking about every aspect of color, font, shape, and overall user experience. Jon has helped us tackle complex design challenges and design solutions that meet the needs of multiple stakeholders and requirements. He has thoughtfully worked through UI/UX implementations that streamline the user experience while maintaining both accessibility and functional standards.

    Karen Schoneman,
    Managing Director, Health Communication, Health Resources in Action