Dream big, fly higher.

A new era for Delta College takes flight.

Established in 1961, Delta College has long been a beacon of education and community spirit near Bay City, MI. Known as “The Pioneers,” the college has a storied history, yet, aside from an old, crumpled "Peppi the Pioneer" costume that hasn't been used in years and was found buried in a storage closet, Delta lacked an official mascot, leaving a void in its identity. Students, faculty, and alumni felt this absence, often yearning for a symbol to rally behind, a source of pride akin to that found in larger universities.

Enter the Delta Ducks. Recognizing the need for a unifying symbol, Delta College adopted this moniker, ushering in a new era that demanded a vibrant mascot and a strategic brand identity. This initiative aims to provide a sense of belonging and pride for everyone at Delta, encapsulating the college’s heritage and pioneering spirit.

Meet Duck, the dynamic mascot designed to resonate with students and the community. Duck is more than an emblem; it’s a symbol of unity and pride, encouraging students to embrace their college experience fully. Duck’s presence fosters a lasting connection that students will cherish at Delta and beyond, whether they transfer to a university or enter the workforce.

Duck is here to inspire, embodying Delta’s values and mission.

Sketches

Real-World Duck Traits

Delta Duck Personality

Quack of all trades.

From study hall to stadium.

More than just feathers.

Personality with purpose.

brand strategy

mascot design

visual identity

illustration

tagline development

copywriting & messaging

tone of voice

merchandise

brand guidelines

Ducks are social, outgoing, and community-oriented, making them ideal for Delta College’s mascot. Real-world duck traits like adaptability, curiosity, playfulness, and affection inspire Duck’s tone, personality, and values, making the mascot relatable and aspirational for students.

Duck mirrors the social and communal nature of ducks, promoting support within the college.

The adaptability and versatility of ducks are reflected in Duck’s various personas, encouraging students to be resilient in their academic and personal pursuits. Duck’s playful curiosity inspires a love for learning, while its affectionate demeanor fosters a welcoming campus environment.

Embrace your inner Duck and see how far you can fly.

Duck is a multifaceted character that embodies various personas to connect with the college community:

Studious Duck: Embracing the scholar within, Studious Duck dons eyeglasses in academic contexts to highlight intelligence and focus.

Sporty Duck: Full of energy and enthusiasm, Sporty Duck supports Delta Athletics with lighthearted humor and winning energy.

Chill Duck: This smooth operator is cool for school. With a relaxed demeanor, Chill Duck stays calm under pressure, delivering humorous messages with dry wit.

Duck draws inspiration from a blend of famous characters, combining the suave nature of James Bond, the clever charm of the Geico Gecko, the resourcefulness of Road Runner, the cheerfulness of Rocky the Flying Squirrel, the intellect of Mr. Peabody, and the smooth swagger of Pink Panther. This mix gives Duck a unique charm and appeal.