Baking blog branding
Passionate baker from Seattle, Washington, USA, who curates a baking blog called 'Dozen Flours,' on which she shares her wonderful creations with the world.
This client's main passion is baking, and she loves spoiling people with her baked treats. She is often commissioned to bake for others, but in her words, the baking business and blog isn't about making money; it's about making people happy, celebrating special events, and learning about food.
Predominantly women of all ages, but majority are 20–45.
Creative, quirky, joyful, homemade, comforting, and approachable. Feminine and playful, optimistic and loving. "Like a hug you can eat."
One image that resonated throughout the early development stage was that of the iconic, wholesome 1950s American housewife, happily baking in the kitchen. Whimsical illustrations, colors, and design aesthetics evocative of this era became a major source of inspiration.
Examples of branding usage
What do you think?
atomicvibe would love to know your thoughts on this project!