East Side Lacrosse

Training facility branding


Overview

Background

Be a savage in practice so that games are easy.

The motivational rallying cry of the head coach and owner of East Side Lacrosse, a new training facility for boys and young men located on the east side of Montgomery County, Maryland.

Target Audience

Boys and young men, age 12-20.

Tone

Bold, confident, masculine, energetic, inspirational.

Concept Rationale

Directional. Moving forward. Looking ahead.

A compass provides reassuring guidance and steadfast reliability.

While the mascot's needle pointing due East directly references the facility's geographical location, the compass itself is a metaphor for progression; advancement. It symbolizes enlightenment or finding one's way.

One goal of team-based sports is to tap into the inner strength and ability of the individual for the betterment of the team — and, in turn, validating each player's worth.

As the compass guides the traveler to destiny, so too, will East Side Lacrosse guide players to victory.


Logo development process

Music: “Digital Divine (Toksin's Aftershock Remix)” by Toksin
© BijouBeats, 2006. All rights reserved.

Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.


Sketches


Logo system

Primary logo lockup

Secondary mascot

Secondary wordmark

Secondary monogram


Examples of branding usage

Advertising

Silk-screened athletic apparel

 Rubber monogram appliqué for athletic apparel

Rubber monogram appliqué for athletic apparel

Helmet

Field graphic

Advertising

Advertising

Silk-screened athletic apparel

Hoodie variant with silk-screened mascot

Hoodie variant with silk-screened sleeve monogram

Hoodie variant with silk-screened primary logo

Hoodie variant with embroidered patch sleeve monogram

Silk-screened athletic apparel

Player ball cap front with embroidered mascot and monogram patches

Player ball cap back with silk-screened wordmark and sewn garment tag

Silk-screened athletic apparel

Coach's polo shirt with with embroidered patches, silk-screened sleeve and inner collar, and sewn garment tag

Coach's polo shirt detail, front

Coach's polo shirt detail, back

Coach's ball cap front with embroidered wordmark and monogram patches

Coach's ball cap back with embroidered patch and sewn garment tag

Website



What do you think?

atomicvibe would love to know your thoughts on this project!