East Side Lacrosse
Training facility branding
Be a savage in practice so that games are easy.
The motivational rallying cry of the head coach and owner of East Side Lacrosse, a new training facility for boys and young men located on the east side of Montgomery County, Maryland.
Boys and young men, age 12-20.
Bold, confident, masculine, energetic, inspirational.
Directional. Moving forward. Looking ahead.
A compass provides reassuring guidance and steadfast reliability.
While the mascot's needle pointing due East directly references the facility's geographical location, the compass itself is a metaphor for progression; advancement. It symbolizes enlightenment or finding one's way.
One goal of team-based sports is to tap into the inner strength and ability of the individual for the betterment of the team — and, in turn, validating each player's worth.
As the compass guides the traveler to destiny, so too, will East Side Lacrosse guide players to victory.
Logo development process
Music: “Digital Divine (Toksin's Aftershock Remix)” by Toksin
© BijouBeats, 2006. All rights reserved.
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
Examples of branding usage
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