Real estate brokerage branding



New real estate brokerage serving the Boise, ID area. atomicvibe tasked with business naming, tagline development, and branding.


Sophisticated and classy with a modern slant, without being ostentatious or stuffy. Charming, approachable, and genuine. Slightly more feminine than masculine.

Target Audience

Mature, affluent professionals (40+), college educated, and mostly female, as the wives often assume home buying/selling/design responsibilities.



Client's signature

To infuse this brand with a warm, comforting, and authentic personality, the main logotype is crafted to look like a genuine signature, and is loosely based on the unique inflections of the client's own handwriting.

Logo development process and BRANDING preview

Music: “Rebirth” by A Forest Mighty Black
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Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.


Logo suite



Cutting room floor


What do you think?

atomicvibe would love to know your thoughts on this project!