Secondary monogram, debossed printing example

Liv & Gigi

Tween-aged entertainment duo branding

Overview

Background

Dallas-based sisters Liv and Gigi are rising entertainment superstars who currently perform as a duo. They're actors, singers, musicians, dancers, and voice-over artists with L.A. and Dallas agent representation.

They maintain their own individual Twitter pages, each with over ten thousand followers, and have a shared YouTube account where they host voice-over and musical content.

And they're only 10- and 9-years old, respectively.

They are looking to expand the scope of their brand awareness across all social media platforms by increasing subscribers, views, retweets, favorites, and likes, and wish to attract more attention from film and music industry management. They hope to launch a content-rich website in the near future.

The entertainment Liv and Gigi provide is fun, safe, and stylish. It's for kids, by kids.

Target Audience

Primary audience: Tweens and kids, ages 7–14, boys and girls, all ethnicities. Secondary audience: Casting directors and booking agents.

Tone

Edgy, feminine, and hip, but not too gender-polarizing. Vibrant, youthful, and fun, but not overly juvenile.

Concept Rationale

The concepts of duality and fusion drive this creative direction. Liv and Gigi are sisters close in age and perform as a duo, and thus, the logo and branding elements depict a symbiotic relationship; a closely-linked, mutually beneficial existence. At its core, the logo visually represents this union, not only with interconnected letterforms that fit snugly together, but also with the subtle suggestion of an italic-style ampersand that also doubles as a monogram.

But while focusing on co-branding is a crucial foundation of this brand, it is also important to highlight each girls' own unique personalities. Liv loves the color Tiffany blue; Gigi loves hot pink. Liv likes Starburst; Gigi prefers Skittles. These individual characteristics are showcased through the use of particular graphic elements, colors, and breakout logos associated with each girl that perform dutifully on their own, while still maintaining the aesthetic integrity of the core brand.

Logo development process

Music: “You Won't Change” by Manuel Tur and Roman Salzger © Electraluxe, 2006. All rights reserved. Copyright Disclaimer: Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

Music: “You Won't Change” by Manuel Tur and Roman Salzger
© Electraluxe, 2006. All rights reserved.

Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.