Naming and branding for NEO cryptocurrency software development kit
Naming and branding for an open source software development kit (SDK) for developers working on the NEO cryptocurrency blockchain.
The core branding for NEO cryptocurrency itself has strong references to the movie, The Matrix, and its main character Neo, and these references are well known and appreciated within cryptocurrency and developer circles. So, the naming, messaging, tone, and visual aesthetic of the NEO•ONE brand also pays homage to The Matrix. Whereas the character Neo is "The One" in the movie, NEO•ONE is "The One" SDK for developing NEO blockchain solutions easily, effectively, and quickly.
This SDK will help demystify and simplify the blockchain development process, making it easy, fast, and fun for developers to create effective NEO blockchain solutions.
Cool & savvy; smart & engaging; sleek & simple; exciting & inspiring.
Mostly male NEO blockchain developers, age 20–40.
Music: “MOS 6581” by Carbon Based Lifeforms
© Ultimae Records, 2011. All rights reserved.
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.
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