Overview

Background

Pud'n is a new range of dessert-inspired flavors of e-liquid, produced by Shoreditch, an innovative, London-based e-cigarette startup. While the Shoreditch branding has a sleek, modern, and minimal design aesthetic, the objective for Pud'n was to distance it quite a bit from Shoreditch parent brand by establishing its own unique visual identity.

Shoreditch was interested in pursuing an illustrated visual language for Pud'n, but recent regulations prohibiting the depiction of food on e-cigarette packaging presented a major challenge.

Pud'n will launch with five flavors, so in addition to branding and visual identity, packaging design for bottles and unit packs was also a requirement.

Tone

Whimsical, fun, and fresh, with a touch of attitude. Bold, and vibrant, and full of movement.