Rosslyn Gateway

Luxury real estate branding



Rosslyn Gateway is a planned mixed use real estate development located at the foot of Key Bridge in Rosslyn, VA. Developed by JBG Companies, and designed by Doug Hocking of Kohn Pederson Fox, the project features world class architecture and a prominent location as the gateway to Arlington County.

With its towering skylines, innovative architecture, impressive amount of retail space, and exclusive rooftop signage with visibility from across the Key Bridge and even from planes flying above, Rosslyn Gateway offers more than your average skyscraper. These towers are game-changers that will elevate businesses’ and individual dwellers’ profiles unlike any other place.

Each tower features floor-to-ceiling glass, spectacular rooftop views of DC’s most iconic monuments, spacious outdoor terraces, and a two story trophy lobby.

The 25 story, 320,000 square foot Hotel/Residential tower will feature a 148 room, four-star hotel topped by 133 luxury residential units. The building combines the highest level of finishes and amenities with unparalleled views of the Potomac River and Washington, DC.

Target Audience

For the residential tower - upscale, young professionals; for the office tower - Fortune 500 companies and law firms.


Modern, fresh, bright, vibrant.

Concept Rationale

With brilliant design, dazzling location, and unmatched visibility from all over Metro DC, Rosslyn Gateway doesn’t just give businesses and individuals a new prominent address; it gives tenants an edge up on the competition.

The modern, geometric nature of the logotype is inspired by the angularity of the building's architecture, while the fragmented, specular movement and color scheme of the supporting graphic elements is suggestive of light as it refracts through the building's glass towers and sparkles across the Potomac River at sunrise.


Designed while working at HZDG.

Logo system

Main property-wide logo.

Main property-wide logo, reversed.

Logo system showing property-wide logo, residential tower logo, and office tower logo.

Logo system.

Logo system.

Logo system, reversed.

Logo system.

Graphic elements

Graphic elements and tagline.

Graphic elements detail.

Examples of branding usage

Stationery system.

Stationery system.

Letterhead detail.

Stationery system.

Stationery system.

Stationery system.

Stationery system.

Business card detail.

Stationery system.

Bus advertising.

Property banners.

Billboard advertising.

Transit advertising.

Leasing office pop-up banner displays.

Leasing office pop-up banner displays.

Leasing office window signage.

What do you think?

atomicvibe would love to know your thoughts on this project!