Tea with company

Loose leaf tea & chocolate pairing service branding


Overview

Background

Tea With Company is a subscription-based service that will deliver monthly curated pairings of responsibly-sourced, premium loose leaf tea with artisanal foods.

One of the primary goals of this service is to provide its members a way to momentarily disconnect from their hectic, stressful, technologically dependent lives, and to give them a reason to physically, emotionally, and spiritually connect with themselves and loved ones through the shared sensory experience of food exploration. This service will encourage its members to let go, and to give themselves permission to experience profound joy.

At its launch, Tea With Company will provide tea and small batch, hand-crafted chocolate pairings, but the hope is that, over time, other artisanal foods will be included. Tea will be the one constant.

Tone

Connectedness and caring, and full of whimsy, wonder, and joy. Spiritual, a little edgy, and fresh.

Target Audience

Healthy, active, spiritually conscious urban professionals age 25–40 living hectic, busy lives; largely female, with a strong interest in specialty teas, craft chocolate, mindfulness, and meditation. Male audience may be more interested in connoisseurship, while female audience may be more interested in joyfulness and presence.

 

TWC_002.jpg
TWC_003.jpg
TWC_004.jpg

Logo development process and visual language preview

Music: “You See Colors” by CFCF
All rights reserved.

Copyright Disclaimer:
Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.
Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.


Sketches


Logo

TWC_015.jpg
TWC_19d.png
TWC_016.jpg
TWC_017.jpg
TWC_018.jpg
TWC_019.jpg
TWC_020.jpg
TWC_020B.jpg

Visual language

TWC_18a.png
TWC_18b.png
TWC_18c.png
TWC_021.jpg
TWC_022.jpg
TWC_023.jpg
TWC_024.jpg
TWC_025.jpg
TWC_026.jpg
TWC_17.png
TWC_19a.png
TWC_16.png
TWC_027.jpg
TWC_028.jpg
TWC_029.jpg
TWC_030.jpg
TWC_12.jpg
TWC_14b.jpg
TWC_15.png
TWC_031.jpg
TWC_032.jpg
TWC_033.jpg

Applications

TWC_full_dropdown_02_2500x5241.jpg
TWC_workspace_01.jpg
TWC_workspace_02c.jpg
TWC_device_01.jpg
TWC002_Wireframe_Home_big_in_browser.jpg

TWC_035.jpg
TWC_034.jpg

Product photography

©Keith Fung

_E8A5064_CORRECTED.jpg
_E8A5076_CORRECTED.jpg
_E8A5071_CORRECTED.jpg
_E8A5075_CORRECTED.jpg
_E8A54087_CORRECTED.jpg
_E8A53747_CORRECTED.jpg
_E8A5081_CORRECTED.jpg
_E8A53957_CORRECTED.jpg
_E8A5184_CORRECTED.jpg
_E8A5148_CORRECTED.jpg
_E8A53847_CORRECTED.jpg
_E8A5144_CORRECTED.jpg
_E8A5163_CORRECTED.jpg
_E8A51587_CORRECTED.jpg
_E8A5188_CORRECTED.jpg
_E8A52017_CORRECTED.jpg
_E8A51517_CORRECTED.jpg
_E8A5097_CORRECTED.jpg
_E8A53197_CORRECTED.jpg

What do you think?

atomicvibe would love to know your thoughts on this project!